Role: Digital concept, Design and imagery edit

Inspired by fresh, lively floral hues, Banana Republic’s April collection features styles in many rich shades. To bring the assortment to life for customers and create a renewed sense of optimism, the brand rolled out #BRFlowerShop in storefronts across NYC to San Francisco. Banana teams enlisted the help of small business owners and local female florists—like, Julia Testa, Eleanor Gerber-Siff, and more—to create beautiful window arrangements made of faux silk flowers.

Under the Head of Digital, my role was to translate this store experience into the brand digital platform through a 2 weeks mini-campaign site take-over. Through the Homepage, emails, and a dedicated shop for the event. And collaborating with the studio Art Director to bring the flowers photography to life.